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Marketing Podcast Virtual Assistant

The VA Success Cafe: Episode 9

You can only do so much marketing by speaking to prospective clients face to face. The marketing materials that you use however, can speak for you and your Virtual Assistance business 24 hours a day. It is imperative that your marketing message, both spoken and written be clearly understood by those who hear or see it. If you have a website, business cards, flyers or any other marketing collateral, what should be included in your message? Find out by clicking the play button on this audio.

Marketing Podcast Virtual Assistant

The VA Success Cafe: Episode 7

Standing apart from your competition can be accomplished in a few simple ways. After all, marketing is merely presenting your solutions to people who are already looking for them. In this audio, we discuss a few ways to make sure that your Virtual Assistance business can stick firmly in the minds of people that you meet. A few tweaks to your business card and website can do the trick. You also want to clearly articulate who you are and what you do. You have to listen up to see how to can improve your “scent-hound” skills.

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FREE VA Success Strategy Calls

I have something very special and exciting for YOU! One of my favorite past times is to sit in a nice coffee shop, enjoy a nice brew and have good conversation with good friends. So, we have decided to do more of that in a virtual sort-of-way.

Over the past 7 years, Sydni and I have been working with entrepreneurs to help them build lucrative businesses. In the process we have started 4 different companies. One of them being EAtoVA.

You might be asking, “Wil, I thought you said that you had something for me?” And you are correct.

We are taking ALL of the knowledge that we’ve used to build our businesses and share it with you EVERY week. That’s exciting for a few specific reasons:

  1. We will get to know you by talking on the phone regularly.
  2. For 10 minutes I will share with you business-building strategies.
  3. For 20 minutes you will be able to ask questions and we can brainstorm business solutions for you.
  4. NO selling, NO pitches, NO tricks. We are having a friendly conversation and getting to learn more about one another.
  5. These calls will be FREE, forever! Isn’t that cool? I really look forward to getting on the phone with you.

CLICK HERE to accept the invitation

Every Tuesday, we’ll discuss a specific topic. Check out the line up for November:

  • Nov 06: How to develop a success mindset.
  • Nov 13: Skill sets prospective clients are looking for.
  • Nov 20: What technologies are successful VAs using?
  • Nov 27: Fixing holes in your business foundation.

These are just 4 of the MANY topics that you and I will be discussing. Don’t worry, if you cannot join us live, I will post the recordings here on the blog! We are going to have an awesome time each week!

CLICK HERE to accept the invitation

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5 Keys To Becoming A Successful Virtual Assistant

In 2009, there were 27.5 million businesses in the United States, according to Office of Advocacy estimates (per a report published in January 2011). What does that mean for you?

A) That number has only increased since 2009.
B) EVERY single one of those businesses needs some type of administrative support to function and be profitable.
C) There is more opportunity for you to be successful than ever before.

Since you have expressed an interest in becoming a Successful Virtual Assistant, I want to share with you all the tips, short cuts and resources that were not available to me when I first got started. I had to figure out on my own most of the things that I learned. I hope that you will utilize the tools that I give you so as to make your journey a LOT less stressful than mine turned out.

Fortunately, I kept track of every step I took, every mistake I made and everything that worked along the way. I didn’t have a real reason for doing so at the time, but I’m SO glad I did because now I can share them with you. When I look back I see that there are 5 critical keys you need to start and build a successful Virtual Assistance company:

1. Mindset: You may not realize it now, but to be successful as an entrepreneur, you have to THINK like an entrepreneur. As employees, we are conditioned to do what others tell us. Someone else typically decides our schedule, how much we get paid, who we work with and what projects we work on. When you become self-employed, YOU call all the shots. This is probably one of the things that is most attractive to you about the opportunity to be a Virtual Assistant. However, you must understand that you will have to go through some growing pains to make-over your mindset. You cannot operate your business they way you function as an employee. It simply won’t work. If you avoid working through this transition it could be the ONE thing that can make or break your business.

2. Infrastructure: What makes up the infrastructure of your company?  Here are a few things to consider: 1) Insurances – health, life, disability, dental etc. 2) Technology – computers, phones, an online presence etc.  3) Operations – you must have operational systems in place such as accounting, tax filing, setting up new customers, processes for working with customers, etc. 4) Structure – will you set up an LLC or a Sole Proprietorship?  5) Finances – it takes money to make money. Considering these important matters and making well-informed decisions about which situations will work best for you, will enable you to start and manage a successful company.

3. Marketing: Marketing your services and getting clients boils down to one thing, ‘Offering solutions to people who are already looking for them.’ You don’t have to “hawk your wares”, you don’t have to convince people to hire you and you don’t have to take any opportunity that comes along. Marketing at it’s best is simple, focused and consistent. Those who do not market their company tend to find themselves out of business very soon. The best thing that you can do for your business is to know how to generate leads and enroll new clients. You do not want to wait to figure this out. You can develop a marketing plan even before you have made your first dollar, taking advantage of the resources, relationships and opportunities already within your reach.

4. Transition: Having a PLAN around your transition from Executive Assistant to Virtual Assistant will help you to make the leap from employee to entrepreneur smoothly. Please do not quit your job and then ‘hope for the best’. That is NOT a plan that leads to success. You want to make sure that you have not only your infrastructure in tact, but also a step by step plan that has dates attached to keep you focused. This plan gives you time and space to make the transition. In your mind you may think you can “wave a wand” and make the changes you need to make overnight. But that is an unrealistic view. Mapping out a realistic plan will help you to make steady progress, avoid unnecessary stress and minimize wasted time and wasted money.

5. Building Your Business: When you work for someone else, that company does all of the heavy lifting for you as an employee. The company is responsible for building the business so that you will have a place to work each day. Now, YOU are responsible for whether you win or lose. Success or failure is 100% in YOUR hands! You, therefore, have to perform all of the needed tasks to REMAIN in business. This includes constantly upgrading your skill set, setting up systems, marketing consistently and more.

If you would like help with each of these 5 Keys, I invite you to join me for a FREE training call on Thursday, May 31st, entitled “How to Use the Skills You Already Have to Add An Additional $500 – $5,000 to Your Monthly Income…Working From Home”. Click HERE to get the dial-in details!

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{Surprise Gift} Rebelations Magazine Visibility Boom Issue

I have a surprise for you that has me grinning from ear to ear…

If you’ve ever felt invisible in business, been deflated by lackluster marketing results or struggle to spark a 2-way conversation with your target market…

– take a look-see at this:

My biz girlfriend Gina Bell invited me to write an article for the newest issue of Rebelations Magazine!

The “Visibility Boom” issue is devoted to helping you get noticed, get clients and get your business growing!

Inside this top-notch resource for innovators, trendsetters and entrepreneurial go-getters you’ll enjoy 17 other rebelicious articles AND a special feature that will have you creating your own Visibility Boom in no time!

Imagine hearing your ideal clients say…“I see you everywhere!” and “I want to work with you!”

I’m biased for sure but I’m certain – this is a must-have resource for any aspiring woman in business!

And what I know about Gina Bell is she’s a “don’t just do it REALLY do it” kind of gal so fasten your seat belts and hold on tight – you’re going to looooove this magazine!

And the best part – it’s totally FREE!

Be among the first to join the Rebelution and jump inside the newest issue of the digital magazine at:

http://eatova.com/rebelations

You know I only share top-notch stuff, right? This is one of the most valuable resources I’ve seen recently so don’t miss out! Get your copy and post a comment below to let me know what you think!

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These 3 Activities Will Grow Your Business

growthIt would be an understatement to say that you want more clients, more stability, fewer expenses and more money in your business. Let’s not start there because that is what business is all about. If you focus on three simple activities, you will see your business improve in all of the aforementioned areas.

PLAN ~ You likely have your sources for information gathering. In fact, the list of resources that are available to you grows daily. In some way, you have mentors who teach you tactics and skills that will help you to accomplish your business objectives. How you obtain that information is not as important as how quickly you will put it into action. BEFORE taking action, however, step back and get the “blimp perspective“. Blimps, such as the Goodyear Blimp, provide a perspective of a city or a venue like the Super Bowl, that you otherwise would not see. It’s the full scope. If you apply the blimp view to your business it will give you a broad perspective that includes:

  1. Where you have come from.
  2. Where you are now.
  3. Where you want to go in the future.

Planning allows you to achieve such a view of your business. Therefore, it is imperative that you take all of the knowledge that you have gained about running a successful virtual assistance company and map out the future course of your business. The blimp perspective gives you the freedom to see many potential roadblocks, opportunities and sterling possibilities. Then you will have to …

DO ~ This is the step that moves you from the drawing board to the playing field. The plans that you drew up for your business are now “LIVE”. Now it is time to ‘do or die’, ‘sink or swim’, where the ‘rubber meets the road’,  or whatever cliche you can think of that helps you to get things done! 🙂  There is no substitute for taking action on the plan that you have created. Many entrepreneurs habitually purchase programs but fail to implement what they have learned. It is as if the mere purchase would increase their business. I often wonder if they reason this way, “since I have invested in my business, I should be successful.” That is so far from the truth. Investing in a program, a seminar, a software or a service is tantamount to picking up a tool. Something has to be done after picking up that tool. Oh yeah, they call that WORK. Action is the key that unlocks the door to business success. But, do not be satisfied with planning and acting on your plan. Next, you will want to …

REVIEW ~ That’s right! Consider the results of your hard work. Did you reach your goals? How far off were you from your targets. What did you omit from the planning or action steps? What would you adjust, cut out or include?  Reviewing and measuring your results will enable you to start this 3 step process with what I like to call Success Data. This data is the stepping stone for your next round of planning, action and reviewing.

These 3 activities, when applied to your marketing, client work and back office duties will set you up for business growth and success. You cannot go wrong with this process. You will never have all of the knowledge you need at one time. Most of the important things you learn comes from the action that you take. So, do not be paralyzed by perfectionism. As long as you take confident imperfect actions, you will step closer to the goals and dreams that you have established for your virtual company.

Until next time be sure to Plan, Do and Review.

Let me know how this works for you by commenting below.

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Enroll A New Client Within DAYS

If you entered a contest that challenged you to enroll one new client next week, how would you go about doing so? Imagine that the stakes are VERY HIGH. The prize, $100,000 if you could just get one new client to work with you in your business. Would $100,000 be enough to get you excited about prospecting for clients?

I hope that you are excited because this is a reality. If you work feverishly to get in front of your ideal clients, you can truly operate a $100,000 business! But, don’t allow the money to be a barrier for you. Think about why you started your business in the first place. What made you excited about being an entrepreneur? That is the very energy and zeal that you need to employ when you are marketing your solutions to the people who are already looking for you.

I want to share with you the strategies that we have used to build two successful businesses. First, I want to offer a disclaimer. If you do not perform the work that needs to be done, you will not get new clients and thus build your business. Fair enough? Good! Let’s get started:

  • I tapped into my warm market: That tactic is how I got my business off the ground. I simply told my friends, co-workers and associates that I was starting a Virtual Assistance company. It was fascinating to them that I was going to do the same work that I had been doing for more than a decade using the freedom of running my own company. I sent a letter to everyone that I knew and set coffee dates with others. I did whatever I could to get the word out about my new business. This was my first ever marketing campaign and my company was born. Continue Reading>>

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CURE FEAR!

Has anyone ever told you, “fear is only in your mind“? That is not true. Especially when you are a Virtual Assistant who is trying to build a successful business but haven’t quite reached your goals.

Fear comes when you are working hard and still thirsting for new clients and income. Fear comes when you are looking at your bills and trying to make your income meet those needs.

Fear is a real feeling. BUT, there is a cure for fear. Sometimes, this feeling is all in the mind, but when it is a reality it needs to be dealt with. For instance, having a fear of flying because you think that the plane will crash is all in your mind. There is more chance of you dying in a car crash than in a plane crash. That is an example of F.E.A.R (False Evidence Appearing Real).

What I’m am talking about is the real fear from real matters that you have experienced before, like NOT having enough income to satisfy creditors and vendors.

The Cure? ACTION!

When you take action, you overcome and annihilate fear.

If however, you prefer to fertilize fear simply procrastinate, hesitate and practice indecision. Your fears as a business owner will grow.

To cure fear do not hide from it. Acknowledge your fear with a laser beam focus and start looking for answer to defeat it. As you learn of possible answers and resolutions, get your feet moving and take massive action. Watch the fear dissipate and retreat into it’s dark room. So, if you are worried about wear your next client will come from, look for the marketing strategies that will get you clients the quickest.

Fear is success enemy number one. Action will dominate fear 100% of the time!

Act now.

Marketing

Marketing Strategy

Do you have a marketing strategy? How can you systematically market your business so that you never become thirsty for clients. Do you need clients right now? If you are struggling at all to enroll new clients into your business follow the advice in this blog post.

Analyze your previous marketing

Take a look at the marketing strategies that you have implemented in the past. Which of these strategies yielded the most fruitage for your efforts. It is a good thing to look at your past to see what direction you should take in the future. By analyzing what strategies have been a success or a failure will give you a gauge as to how you can move forward. In other words, keep doing what works.

Schedule time for marketing

After deciding which strategies have been successful, you will want to repeat that same process to get even better results. The key, however, is to be consistent with your marketing. Therefore, you will want to look at your calendar for the month of October. Schedule a block of time for each of your marketing strategies.

Think of it this way, the less time you spend with clients the more time you need to spend marketing. So, if there are hours of free time during your week, that needs to be your marketing time.

Take the strategies that you plan to use, put them on your calendar and implement the work that needs to be done. I suggest that you treat your business as your #1 client. Give it the marketing attention that it needs in order for it to thrive.

If you have three strategies that you are going to focus on decide which day of the week you will have time to work on that

Marketing

Got Gas?

Have you ever taken a road trip? You know that one of the first things to do before you set out is to check the gas gauge. By reading your gas gauge you can determine how far you can go before you will need to fill up.

Managing your Virtual Assistance company is similar to a road trip. It is an enjoyable journey that has beauty, challenges and a destination. In order to stay on that journey, gas or fuel is a very important component. What is the gas that you need for your Virtual company?

Marketing is the key asset that will keep your business moving at a steady clip. Without marketing you may find your gas gauge at the “E” for empty stage. This will leave you broken down on the roadside calling for assistance. Remember this, it is normally more expensive to get a repair done, than it invest in routine maintenance. What can you do to make sure that your marketing gauge never hits “E” and you find yourself scrambling for new clients and new sources of income?

You will want to be consistent with your marketing strategies. Pick two or three strategies that you both enjoy and have found previously successful. Marketing cannot be stressed enough to those who want to have a successful entrepreneurial journey. It is the fuel that keeps the business running from a financial perspective. Here are a few strategies that will ensure that you keep clients lined up a your door:

  • Networking – There are so many ways to go about networking. The point is to be focused, strategic and consistent. Networking is simply sharing what you know and whom you know. It also involves being a connector of others. Expand your network by helping more people to get what they want.
  • Speaking – This is a really good way to reach out to many people at the same time. As a Virtual Assistant, you can either host or be a guest on a teleseminar, webinar, or in person speaking engagement.
  • Referrals – There are two ways that you can make great use of referrals. 1) Give good referrals to other people. Remember to help other people to get what they want. 2) Ask for referrals. When you have a delighted client, always remember to ask her if she knows of anyone else who needs help with solving the same problems that you resolved for her.
  • Follow Up – Yes! Following up on interest is a form of marketing. Whenever you make initial contact with a prospective client or referral partner, it is your duty to do all that you can to deepen the relationship. If you take personal ownership of the follow up process, you will find growth for both your network and your client base.

You have set out on a beautiful journey as a business owner. Now, take a look at your marketing gauge. Do you have enough gas to keep your business going to reach your definition of success? You already know if you are doing enough marketing or not. Do not allow yourself to get to “E”. That is the point where you will be thirsting for fuel and desperate for assistance. Make sure that you have enough gas to avoid breakdown. You want to have an enjoyable and successful road trip.

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