Marketing Mentality

Take a look at your client load right now.  Are you satisfied with the number of clients that you have?  If not, why not?  The number of clients that you have or do not have is directly related to your level of marketing.  Why not examine all of your marketing activities and strategies and measure how well they are working for you.

Developing the marketing mentality will help you to focus on opportunities that come your way.  Additionally, this mindset will motivate you to set up systems to support each of your marketing strategies.  Take as an example, networking.  What is your system for meeting new people, gathering business cards, and following up?  When you follow up, do you send one email or make one phone call?  Or do you attempt to contact the person until you get an answer.

Think about reaching out to your warm market.  That is the group of people who already know, trust and like you.  To some extent they even know the level of skill and knowledge that you bring to the table as a service provider.  So, do all of these people know about your Virtual Assistance company?  If not, send them a professionally written letter that details the important information about your company.  Tell them about the services that you provide, the target market that you serve, the problems that you solve and the benefits that clients receive from working with you.

If you develop and maintain the marketing state of mind, you will see plenty of opportunity that surrounds you every single day. So, start reaching out to the people that you know you need to contact. Follow up and make your voice heard.  There are a lot of people who need the services that you are offering.  Use these two marketing strategies immediately.  They are free and easy to implement.