Question of the Week – Most Requested Services

Q.  What’s the most in-demand service requested from your customers or potential customers?

A. The most popular service relates to Internet marketing.  The requests often have to do tasks such as:

• Helping to create information products
• Updating their blog and website
• Setting up an managing their affiliate program
• Formatting and distributing email blasts
• Tracking website statistics
• Managing their subscriber lists
• Social networking support
• Coordinating joint venture campaigns
• Setting up interviews
• Market research
• The list goes on and on…..

When I started my business, I didn’t know the first thing about Internet marketing.  I remember my very first referral client came to me and asked me for help with her ezine (pronounced E-ZEEN).  I asked, “What the heck is an ezine?”  I had no idea what she was talking about.

I said, “I don’t know what that is, but I’m happy to learn.”  I really threw myself into the deep end of the pool to learn about Internet marketing.  I took advantage of some training my client had taken, read as much as I could, participated in teleseminars, bought eBooks, read blogs, etc.  Investing in myself and my business in this way has been a huge catalyst for my business and has contributed greatly to my success.

I don’t want anyone who hears me say that to be intimidated and say, “I don’t know anything about Internet marketing so I can’t do that,” because you can learn any skill you need to learn and learn how to offer any service you want to offer.  You just have to put for the time, energy and resources to do so.  Here are two of my favorite resources for learning Internet marketing strategies for use in your business and that of your clients:

• Alicia Forest’s – 21 Easy & Essential Steps to Online Success System™
• Derek Gehl’s – Insider Secrets to Marketing Your Business on the Internet
• The Blog Squad’s  – Build A Better Blog System
• Alexandria Brown’s – Boost Business With Your Own Ezine

I personally own both of these programs.  They are reasonably priced and offer tremendous value and knowledge.

I know a lot of you are current corporate employees and work as executive assistants or similar capacities.  That’s exactly where I came from.   In that world we usually aren’t trained how to do a lot of technical marketing tasks.  But your learning potential is limitless.  Don’t ever forget that.

So, to answer your question, the short answer is help with their marketing activities.  The long answer is even if you don’t know anything about that, it’s something you can learn.  Also, many times, prospective clients are willing to work with you as long as you’re willing to learn that information.  Always be honest about your skills and abilities and ALWAYS be willing to learn.