Motive Check… Why Are You Doing This?

What is in it for you? Would you like to see what is truly in your heard and why you are doing (or not doing) what it takes to reach your business goals?

Answer a few questions for yourself. How did you come across this article? Do you already have a Virtual Assistance business or are you seeking more information on how to create your own business? Why are you interested in the Virtual Assistance industry?

It is good to ask yourself these questions because you will want to get to the bottom of your motivation for gathering information. It is quite possible that you are (or were) an administrative support professional who is tired of the daily commute, office politics and the glass ceiling of compensation that you continue to bang your head against.

It is also possible that you have the desire to create your own income because your personal and family goals are the driving force that will get you started AND KEEP you in business for years to come. Do you have a desire to dictate your own schedule? If so, what is the motive behind that? Is it because you have an aging relative who needs constant assistance? Or, is it important for you to take your children to and from school without worrying about the heavy traffic jams that plague your commute to work?

Whatever your motive is, clarify it and hold it close to your heart. Your motive is what will get you started, keep you going and drive the success that you seek. I have an example that highlights the importance of motive. Have you ever known a person that kept a job that they hated? Every single day for years, they go into the same place of employment although they hate it. Perhaps you have even asked them, “Why do you stay in that job?” Their answer (which explains their motive), “I need the money”, or “I feel secure.”

Motive a powerful force that will keep you in a bad situation or yank you out of it and get you on the road to fulfilling your true goals in life. So, I ask you again, “What is your motive? Why are you seeking to learn more about starting your own business? Why have you already started your business? What keeps you excited about staying in business?

What is YOUR motive?