Social Media – Helpful or Hindering?

Social media as a whole is an excellent tool for networking, brand building and many other facets of growing a successful Virtual Assistance company. But the question is, “Are you allowing social media to help you or hinder your success?”

Valid indeed is that question which may need to be answered on a daily basis. So, lets list a few ways that social media can both help and hinder your business success.

Hinderance:

• Unfocused usage of social medial causes you to waste countless hours during the week.
• Reading and “Liking” comments and discussions that have no bearing on building your business.
• Surfing and “hoping”. Surfing the web and hoping that you will stumble upon a successful idea keeps you from working hard to accomplish your business goals.

Helpful:

• Joining and participating in groups that are organized to help you succeed in business.
• Posting questions that are related to your business.
• Making beneficial connections that are helpful to you or helpful to others that you meet.
• Adding value to the lives of people to whom you are connected.
• Spend short, focused amounts of time to obtain specific goals.

Likely, you can think of many other ways to use social media to either help or hinder your business success. The key is to acknowledge how you are utilizing this wonderful tool and make sure that it is helpful to you.

I’d love to hear your comments on how your social media usage is affecting your business. Post your thoughts below.