Your Next Client Might Be In Your Back Yard

You say that you want more clients. Is that really true? Examine your marketing efforts over the past six weeks. What have you done to actually enroll new clients? Perhaps you sent a few emails out. Maybe you made a few new connections on LinkedIn. What have you really done? I want to challenge you to take a different look at getting new clients.

Peruse your contact files of the people you have known for quite some time. Is there anyone in your personal network that does not fully understand what you do in your business? Notice that I didn’t say ‘Is there anyone who does not know you are in business’. That is important. If people know that you have a business but do not clearly understand what you do and whom you serve, they will not be able to help you build your business.

Again, look in your personal network and examine the people that you know well. Would your family and friends be able to explain to a prospective customer who your target market is and how you help solve their problems? Make that part of your marketing strategy. Educate your warm market, or people who know you well about your Virtual Assistance company. Educate them in a way so that they will be able to help you find your next client. You will be surprised at the number of referrals that come your way after you take this very important action. Here is a challenge for you to enroll your next client.

If you repeat the following steps as a part of your marketing plan, you will reap several amazing benefits.

7 Step Marketing Strategy

Step 1: Choose 5 people from your network. (Do more if you are really ambitious.)
Step 2: Invite them individually to learn about your VA business. Set up a coffee, lunch or phone date.
Step 3: Teach about the following things:

• Your target market and the problems they face.
• How you solve the problems of your target market and the benefits your clients receive from working with you.
• How you improve the lives of your clients with the work you do.
• How people in your network can make introductions for you.

Step 4: Ask your contact if they have any questions. Clarify any misunderstandings.
Step 5: Ask your contact if they could explain what you do to someone else. (If not, help them to do so.)
Step 6: Ask your contact if they know anyone who is facing the same struggles from Step 3.
Step 7: Make arrangements for your contact to make an introduction for you.

Do you think that you can follow this easy formula for acquiring new clients? If you want to grow your business, you would do well to tap into the network of people that you already know. A warm lead may be easily found in your warm market. One of your personal contacts may need your services or they may be able to quickly introduce you to someone who does. Make sure that the people who are close to you are able to articulate what you do in business. It is an intelligent way of building a free sales force of people who know you and want you to succeed!